We are Luminary Mindset®

Our global team of coaches and consultants all have experience working within corporations. All of our executive and leadership coaches were at one time senior leaders and executives within FTSE and ASX listed companies.

Our coaches are accredited in neuro-linguistic programming (NLP), cognitive behavioral therapy (CBT) and experiential coaching techniques which all support our ability to help the people we work with identify subconscious belief patterns that are unsupportive of desired leadership behaviors for performance.

We have developed performance culture uplift programs that meet the needs top down (Board, CEO, C-Suite and Senior Leadership) and bottom up (front-line, operational and functional management) ensuring that a performance culture is created that meets the specific needs of each of the levels within an organisation.

Who We Are

Our corporate experience as senior leaders and executives of global organisations combined with our expertise as transformational coaches and consultants creates an experience like no other. We guide you to the solution that fits you and your organisation and then partner with you to align your organisation top down and bottom up to create results never thought possible.

Our Founder, Zoe Williams, has over 2 decades of experience in finance, internal audit, and strategic risk advisory expertise. Having worked alongside Board and Audit Committee Chairpersons within FTSE 100 companies and having led teams within Deloitte as a Risk Advisory Senior Director, business performance and strategic risk management needs are key focus areas in all of our performance culture uplift work.

Why Performance Leadership Matters

Aligns the organisation and leadership directly behind the CEO's objectives.

It creates a motivated and challenged workforce.

It optimises incentive plans to specific goals and leadership behaviour.

Improves employee engagement because everyone understands how their leadership directly contributes to the organisations’ performance.

Creates transparency in achievement of goals and leadership development.

Professional development programs are better aligned directly to achieving business level goals.

Simplifies communication of strategic goals scenario planning.

Provides well documented and communicated processes for strategy, leadership and performance.

Performance Culture:

Our understanding of the link between behaviour, risk management and performance allows us to support leaders in the development of their performance culture. Performance for us is not about happy people = performance. It is about leaders having an elevated emotional intelligence which results in them being able to master their own behaviour and know what behaviour will create high performance.

Elevating self awareness and becoming consciously incompetent of the leadership beliefs, values and behaviours that are unsupportive of elevated performance.

Altering/shifting the mental models in place unsupportive of elevating leadership performance. This involves overcoming the awareness that leaders are at the source of reduced performance (ego work/transactional analysis).

At an individual and group level, creating the new desired leadership beliefs, values and behaviours required to elevate performance through declaration, commitment, accountability and feedback.

The Luminary Mindset® Methodologies

“We are committed to working with leaders who have as much appetite to develop their processes and systems as they do their human capital - the way to upgrade as a human is through EI development - it is evolutionary not revolutionary”

Zoe Williams, Luminary Mindset®

Coaching with Luminary Mindset® combines 1-2-1, group and self-directed learning deliveries through all levels of an organisation. The way we work at Luminary Mindset® is very different to any other performance culture organisation - we use transformative coaching tools and techniques not yet commonplace in the corporate world. These tools are designed to break down mental models in a safe way so that leaders can experience new paradigms in a matter of moments. These techniques connect individuals to a new way of thinking themselves - and the power is in the transformation of ‘group-think’ where en-mass shifts in beliefs result in a new strategic pathway, area of focus or possibility.

We integrate our breakthrough methodologies with the Leadership Performance frameworks you already have in place. This ensures that our work is fully integrated with the performance culture journey you are already on. We work closely with your HR and Culture and Capability teams both at the center and local operational and functional teams to align our methods with already existing performance management processes, systems and frameworks. This can be already in place leadership development programs, performance behavior models and standards, performance outcome business plans and priorities. This integration ensures that our work does not contradict, duplicate or replace work already done to manage the performance culture of your organisation. Our methodologies bring even more alignment to this work and enhances the effectiveness of this work by at least 20%.




  • Training focused development
    Behavioural change embedded in rhythms and routines and verified by line leaders
  • Skillsets + mindsets focus
    Clear Accountabilities & Expectations + Enablers + Skillsets and Mindsets
  • Short-term training campaigns
    Ongoing development
  • Outsourced to multiple third parties
    Aligned content facilitated by senior leaders, application verified by line leaders
  • Significant financial expenditure
    Sustainable investment

How Our Methods are Different

  • Psychologically safe learning environment
  • Continuity of relationship with leadership teams
  • Integration of previous and existing L&D tools
  • Embedded culture of learning and accountability created at all levels of the organisation
  • Integration of giving and receiving feedback
  • Coaching tools as part of the learning experience
  • Problem solving part of the experiential learning
  • Integration of both top down and bottom up methodologies

Meet Our Global Team

Servicing a Global network


Zoe Williams

Founder & CEO

Zoe Williams started her career as an accountant moving into director of internal audit and risk roles. Zoe applied her love of humanistic behaviour and psychology to the strategic risk management environment. This resulted in her coaching executives and developing strategic risk management techniques for global FTSE listed companies that addressed leadership behaviour, culture and risk. Luminary Mindset was borne from Zoe's desire to help organisations understand the link between EI, human behaviour and achieving performance and results. She is now a qualified Transformational Executive Coach, ICF accredited and has worked with FTSE 100 and ASX 50 CEOs and Executive Leadership teams.

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Nic Frank

Director of Product

Nic has over 20 years of experience and expertise supporting staff at all levels of organizations from senior executives to frontline staff, to help improve individual and collective (team) performance and support the development of environments that enable people and organizations to adapt and thrive. This has involved working both internally, in senior roles at Credit-Suisse and, also as an external consultant at Seabury Consulting. Clients have ranged from large global enterprises to smaller high growth start-up companies across a wide range of industries, including Financial services, Professional services (Consulting), Technology and Aviation. Areas of specialism are in supporting organizational culture and enabling sustainable behaviour change. After finishing undergrad studies in Australia, Nic has lived and worked in the Americas, Europe, Russia, the Middle East and Asia-Pacific regions for more than 25 years and is now based in London. Nic holds a BSc (Hons) in Psychology from the University of Adelaide and a Masters in Applied Positive Psychology (MAPP) from the University of Pennsylvania. His work is underpinned by a deep interest in: 1. “Mismatches” between the environments humans evolved in and are adapted for, and the modern-day contexts that we now live in 2. Leaders acting as gardeners to develop contexts that support human-centred development When not helping clients change behaviour or develop cultures, he is a keen cyclist who has participated on multiple occasions and acted as an Ambassador, marketing advisor and participant for the multi-day Haute Route global series of premier amateur cycling events, acknowledged as the most challenging amateur event in the world.

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Marty Hassan

Executive coach/facilitator

Martin (Marty) Hassan developed his skills as a consultant by coaching hundreds of leaders from CEOs right through to front-line leadership in Fortune 100 companies and on the world’s largest capital projects. Marty is a Chartered Mechanical & Manufacturing Engineer, is Green Belt certified and holds qualifications from both the International Coaching Federation (ICF) and the Association of Project Management Professionals (APMP). With a decade of diverse experience in leading-edge engineering and programme management environments, Martin understands and appreciates the complex leadership and operational problems his clients face. He leverages his coaching skills to make positive change sustainable. His approach to executive and leadership coaching recognizes that all changes in culture or behaviour begin with changing how people see themselves, others and the world around them. He specializes in helping clients gain clarity on their aims and ambitions and addressing the beliefs, values and patterns that have been preventing them from achieving what they want. Marty has been mentored by experts in leadership, high performance, health, and wellbeing. He recognizes the science that connects high levels of energy to high performance and happiness. He enjoys exploring opportunities for his clients to de-stress and increase their physical and emotional vibrancy. Outside of work-life, Marty is an avid sports fan. He grew up playing both Gaelic Football and Hurling. He represented his county while living in his native Ireland and still follows his local team closely even though he now lives in Australia.

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Jacqui Holth

People & Training

Jacqui brings a down-to-earth, practical and heart-led coaching and facilitation style to our team at Luminary Mindset. She is passionate about people achieving the outcomes they desire in all areas of life. Without the lense developed from a large corporate career background, she comes in with fresh ideas and perspectives, and an eye for uncovering blind spots in individuals and teams. She has over 25 years international experience working across a number of industries, including construction, project management, event management, hospitality, adventure guiding, and personal entourage spanning the globe in places such as Saudi Arabia, Europe, Asia, the Indian Ocean and America. She has led projects in some remote and challenging environments, often in foreign languages, resulting in a courageous, resourceful, solutions focused, dynamic and relatable team leader with an authentic, highly effective, adaptive and inviting communication style, keeping it real, raw and honest. Her stories of adventure from sailing across the Atlantic, summiting peaks in the Himalayas, and visiting over 60 countries are woven through her coaching and facilitation, bringing humour., energy and inspiration to her interactions. Her ability to engage with all levels of an organisation from the frontline to senior executives provides a deep holistic understanding and overview as well as a practical application of systems and solutions at all levels. Certified in Emotional Intelligence (EQi-2.0) and as an Mbit Coach (M Braining) she understands the link between the body and the mind, and uses systems and tools to support clients to create obtainable and sustainable skills and habits to increase their overall effectiveness, performance and satisfaction. As one of only 250 trainers globally for Tony Robbins, she has worked with hundreds of clients from extremely high net worth individuals to young teenagers, guiding them to transformational outcomes. She facilitates leadership, adventure and impact experiences internationally and is a passionate believer in the power of play and the outdoors as the most direct route to insightful breakthroughs. Her coaching skills are elegant and direct, and she quickly develops rapport and builds trust with her clients creating an environment for open, honest interactions that facilitate change. She has a unique ability to guide people to recognise the obstacles that have stopped them from achieving what they have desired in the past and to shine a light on the fact that in order to improve performance, results, and overall quality of life we must look within ourselves, recognise what we are truly capable of and inspired by, how to move past challenges, and take ownership of our place in the world. Jacqui is passionate about adventure travel and is highly committed to the charity she founded in Nepal in appreciation for a community that saved her husband’s life over 25 years ago, which is dedicated to keeping children healthy and in school, away from child trafficking. Tertiary qualifications in Business, Marketing and Finance, and formal training in Leadership, Neuro Linguistic Programming, Values elicitation, Emotional Intelligence and Mbit Coaching. Languages English – mother tongue Italian – Fluent

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Meet Our Global Team

Servicing a Global network

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